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Opsview Monitor 5.4.1 – why marketing and engineering can disagree

Despite first appearances, there’s nothing minor about Opsview Monitor 5.4.1. It’s not just a bug fix release. Instead, it’s a step change to making Opsview Monitor the choice of DevOps looking to make business sense of the complexity of cloud-scale IT operations.

First some background. I returned to Opsview in June of this year after working as Marketing Director for MariaDB, now the world’s favorite webscale database, and then as Director of Cloud Marketing at Canonical, the company behind Ubuntu. I left Opsview in 2013 as an ambitious Marketing Manager eager to learn my trade. I’ve returned having lived and breathed DevOps marketing for 4 years, and want to ensure that the future of Opsview Monitor maps to the challenges and needs of these critically important stakeholders.

Coming back, I was struck by just how difficult we'd had made it for our customers and community users to download and activate Opsview Monitor. I was also struck by the complexity of extending Opsview Monitor’s features and scaling it out. I realized we needed a much simpler product model so that anyone can easily get started with Opsview Monitor, quickly activate its premium features and effortlessly upgrade. The result is Opsview Monitor 5.4.1.

Opsview Monitor 5.4.1 makes Opsview Monitor available via three subscription plans:

  1. Opsview Monitor Free Plan (formerly Opsview Atom, a separate product)
  2. Opsview Monitor SMB Plan (formerly Opsview Pro, another separate product)
  3. Opsview Monitor Enterprise Plan (formerly Opsview Enterprise and Opsview Enterprise for MSPs)

We now have one product with three means of consumption – annual subscription plans suitable for community members, small to medium size businesses, and global enterprises alike.

Opsview Monitor's new product model


Free beer? What’s not to like?

I must admit to liking the name Opsview Atom – it’s quaint and different. But community members found it difficult to understand the difference between Atom and trials of Opsview Pro and Opsview Enterprise. To an outsider, Atom offered insufficient long-term value to users seeking high quality monitoring software for their sub-25 host infrastructure. That’s all changed with our new Free Plan.

Free Plan activations are now valid for 5 years and users get 60-day access to all our premium features including reporting and network analyzer. If you have a small datacenter you want to monitor for free, as well as leveraging powerful visualization tools and integrations, you won’t find a better freemium monitoring tool out there - download it today.

Monitoring for small to medium-sized businesses

Again, I must admit to having liked the name "Opsview Pro". Since I was the one who originally came up with the name in 2011, that’s hardly surprising! But times move on. Such product names are no longer synonymous with small to medium sized businesses and our customers were finding the nomenclature confusing. Opsview Monitor SMB Plan now does exactly what it says - if you’re an SMB looking to monitor up to 300 hosts with the option of using our powerful premium features, you can buy it today from our online store.

Users wanting a trial should take out a Free Plan subscription. You’ll have full access to the SMB Plan’s premium features for 60 days. Once you’ve discovered its value, visit our store.

Opsview Monitor for cloud-scale

There’s little change in our enterprise tier. Enterprises still get the same value as they’ve come to appreciate. Managed Service Providers wanting to leverage Opsview Monitor Enterprise Plan’s features and scale-out capabilities should speak to our sales team about our flexible MSP payment plan.

From engineering to marketing

While engineering delivered a solid product update, marketing saw a change in industry landscape. It’s not that engineering and marketing didn’t agree, it’s just that marketing saw incredible value in every small thing the engineering team had done. This isn’t always obvious to engineers and probably not to customers. But, the small tweaks, the new delivery model, a product that reflects the current industry mindset; these things are huge to a marketer. So, this might just be a point update from an engineering perspective, but there’s nothing minor about what’s being done here.

For DevOps engineers, it’s now easier and faster than ever to have monitoring implemented in the systems you deploy and/or support. Deployed systems that aren’t monitored are impossible to proactively support. The proactive piece is critical. You don’t want your end users telling you when your system is failing, you want software with distilled operational intelligence notifying you before your systems fail. That’s the sort of monitoring platform Opsview Monitor 5.4.1, and future versions, deliver.

Get unified insight into your IT operations with Opsview Monitor

tcallway's picture
by Tom Callway,
VP Marketing
Over the past 13 years I have been lucky enough to lead teams of extremely talented field marketing, demand generation, PR/AR and digital marketing teams in the UK, continental Europe and North America.

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